What is SEO?
Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO is the process of affecting the visibility of a website or a webpage in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results. In general, the websites which have higher rank on the search results page, more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Promoting a site to increase the number of back links , or inbound links, is another SEO tactic
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Techniques used by our SEO freelancers for optimizing a website:
1. Editing its content.
2. Editing its HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
3. Index every page by search engine crawlers.
4. Preventing crawling to avoid undesirable content in the search indexes.
5. Increasing prominence by cross linking, URL normalization of web pages accessible via multiple URLs.
6. White hat versus black hat techniques.
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